Sunday, August 16, 2009

"I Am A Weapon Of Massive Consumption" - Lily Allen


But it's not our fault, it's how we're programmed to function?

Consumerism has lately seemed to reach its peak. We're told we are not perfectly beautiful until we purchase three types of mineral and translucent make-up powder, we haven't cooked a decent meal until we buy a Tefal by Jamie Oliver crockery set, and we have a ridiculously disorganised life without an iPhone...and we buy them (or those material girls and boys among us).

The advertising execs are rubbing their hands with glee at our complete reliance on the latest technology, beauty products, and kitchen gadgets among other sometimes useless things. But it wasn't until a few months ago that the world went topsy-turvey, and had me thinking that maybe I, and few others, was the only being left with some sort of sanity, when I witnessed the most bizarre product being advertised on my television...

...the Snuggy.

"What a brilliant idea!" I actually heard people say, and "Isn't that clever!". Huh? Have I suddenly stepped into an alternate universe? Since when has wearing a backless blanket with sleeves at your son/daughter's soccer game been a good idea? So good that even high fives are required to show your enthusiasm? This is consumerism gone completely mad, MAD I tells ya!
I would LOVE to see the SWOT analysis and marketing brief for this product. But obviously people the world over are buying them or they wouldn't be advertised twenty seven times a day.

One other disturbing infomercial product which gives me the shivers is the indoor herb/flower/vegetable growing contraption that doesn't need sunlight thanks to built-in 'grow lights' (sun simulator),and
'micro processor' and that controls nutrient intake. I don't know if I am alone here, but I wouldn't put so much as a cherry tomato in my mouth that has been grown by a sun simulator and 'micro processor'. But otherwise, an ingenius product.

Wonder what the genius advertisers will peddle to us next...